Nail Your Niche MasterClass
When it comes to effective marketing, your niche is key. Everyone bangs on about understanding your Ideal Client avatar or profile, but no one really tells you how to do that?
And then there’s the other half of the problem. Most people only concentrate on the person. But a profile, no matter how detailed isn’t a niche.
Really understanding your WHO and your WHAT and how that creates your niche is the key to your marking becoming effortless, more effective and, dare I say, fun.
In this session I’ll not only teach you how to figure out your WHO and your WHAT . . but we’ll do it together and you’ll walk away with a strategy to put it to work for you.
Problem vs. Promise Masterclass
This might sound crazy, but no one comes to you because they want lash extensions!
They come to you for what having those lash extensions does for them, the confidence it gives them and how it makes them feel.
Marketing their problem and your promise will cut through the noise and competition, make you stand out in a crowded market place and bring you the clients happy to pay more, because you understand their problem on a deeper level and know how to resolve it.
In this session you’ll learn what your unique promise is, what your clients problems are and how to use these to get more high paying clients that keep coming back.
Adam has been working with high end hotels, spas, salons and clinics for 20 years. Having personally worked with over 450 spas in 27 countries, around a third of those being brand new operations, it’s safe to say he knows a thing or two! Read More