Emma McCarthy

As the Marketing Director at Pinkfishes, Emma has a background in business, sales, and marketing as well as eyelashes. With a first-class business degree from the renowned Henley Business School Emma has assisted with the brand awareness and growth of the business from when it was established in 2017.

Since joining, Emma has run various marketing campaigns and attended events including Olympia Beauty London, Beauty UK Birmingham, and Professional Beauty North. In the face of adversity caused by COVID-19 Emma has excelled and has even managed to help the business grow during this time by innovating new lash products for customers to apply themselves at home, running interactive marketing campaigns to increase brand awareness, creating e-learning videos for technicians to develop skills and keep customers engaged, features in magazines, glossy box and expansion into the European retail market.